As we receive these things, I can't help but notice that the baby printed on the packing slip/gift message is white.
The babies on the car seat boxes...white.
The baby and toddler on the spacesaving high chair box? White.
The babies printed on the toy packaging? White, white, white.
Almost everything, minus one picture book that didn't have animals as the characters... a flood of stereotypically white baby faces.
It really bothers me.
In part, because it seems unfair to have absolutely no representation of other cultures and colors on the packaging... there is a lifetime of not seeing yourself reflected in movies or books or packaging or toys when you are not white, and it sends an insidious message. Is it so hard to keep diversity in mind when advertising?
It also bothers me because it's more than a little possible that our child won't be white, and while I would have noticed this inequity before, now it REALLY, REALLY bothers me. Why start so young with the whitewashing? Why start sending the message that you don't matter in representation on DIAPER packaging, for Pete's sake?
So I just want to give a shout out to Dr. Brown's bottles, because so far, they are the only manufacturer who has featured a baby who is not white on the outside of their packaging:
|Or maybe this is a white baby, just a darker skin-toned, brown-eyed, dark-haired white baby, but the image stood out from the peaches-and-cream Gerber baby festival happening elsewhere.|
It's amazing how much I've taken for granted that I see people who look like me reflected all around me in advertising. I don't think it should be so hard to mix things up, to have packaging reflect the multicultural, diverse world around us.
Want to read more #Microblog Mondays? Go here and enjoy!